Services

SLW does not offer services.
SLW designs conditions.

How we work

Our approach

Listening

We carefully examine what kind of partner is truly needed.

Partner selection

Conditions, order, timing. We simulate even the shape things take after the first meeting.

Fit assessment

Will there be chemistry, or is it a mismatch? That judgment is where we begin.

For Brand Seekers

For those seeking brands

Select shops, commercial facilities, developers, funds. We work continuously with the places that need good brands. With an eye honed as buyers, we discover the brands about to bloom before anyone else, and bring them in a form that suits each place.

Brand Sourcing & Leasing

Discover the brands about to bloom, before anyone else.

For select shops, commercial facilities and developers, we continuously research and select brands. From the brands that come to SLW, we identify those that suit each place and design everything through to attraction and leasing.

Scope: Brand research
Selection & curation
Tenant leasing
Portfolio design
Clients: Select shops, commercial facilities, developers, building owners
Engagement: Advisory retainer (ongoing) / Project

M&A Advisory

A discerning eye for brands as investments.

For funds and investors, we select and connect brands with real growth potential. Before the numbers, we look at distinctiveness and judgment. For brands considering an exit or fundraising, we design conversations with the right counterparts.

Scope: Investment target selection
Brand due diligence support
Fund & investor matching
Fundraising support
Clients: Funds, investors, brands considering an exit or fundraising
Engagement: Upon consultation

For Brand Makers

For those building a brand

For brands not yet widely known, yet unmistakably distinctive. We design the conditions for them to reach the right places, in the right order.

Branding & Strategy

Structure, beneath the surface.

We design the structure of a brand. What to make, and what not to make. Whom to sell to, and whom not to. Once those criteria are set, we chart the order in which to enter the market.

Scope: Brand strategy
Creative direction
Market entry design
Clients: New brands, rebrands, brands considering overseas expansion
Engagement: Project-based

Brand Consulting

First, tell us about your brand.

Connections to select shops, pop-up opportunities, matching with investors. Where to begin differs for every brand. Once we have read what you share, we will work out the order together.